Chapter Seven

START A BLOG:Strategic Marketing Boost 3

WHEN THE INTERNET first became popular, there was only one entryway to your site—your home page. But with the advent of blogs, there’s a great new way to attract lots of prospective clients to your site. While blogging is powerful and can be a great way to attract lots of great prospects, it does take a commitment. The last thing you want to do is to have visitors come to your blog and see that the most recent post is six months (or more) old. That will hurt your credibility and image. However, if you are willing to make a reasonable commitment, blogs can yield big results.

“Blog” is a shortened version of what these sites were originally called—“weblogs,” which means quite literally a “log,” ...

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