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The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business by Mark Satterfield

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Chapter Eight

VIDEO MARKETING:Strategic Marketing Boosts 4, 5, and 6

THEY SAY A PICTURE’S worth a thousand words. So what do you think a video’s worth?

Believe it or not, someone came up with an answer, at least in terms of Internet marketing. According to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 million words.

That may be an exaggeration, but study after study shows video is more effective than text in terms of SEO, lead generation, attracting prospects to your website, keeping them engaged while they are there, and ultimately converting them into customers.

Since YouTube is now the second most searched site after Google, video takes on increased importance. When you do a search on Google or Bing, you’ll notice ...

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