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The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business by Mark Satterfield

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Chapter Nine

PUBLICITY:Strategic Marketing Boosts 7 and 8

SUZE ORMAN turned her appearances on Oprah into a huge television and book career.

A large part of Donald Trump’s success is due to his masterful courting of the media.

Although most of us don’t want to be that famous, appearing on the radio, on TV, and in the print media on an occasional or even a regular basis can be a very good thing for your business.

Publicity offers three major benefits:

   1.  Your business is exposed to new audiences who may go to your website or contact you directly.

   2.  It gives you additional credibility, especially if you appear on national or regional media.

   3.  Links from high-traffic media sites to your website will increase your search engine ranking. ...

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