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The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business by Mark Satterfield

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Chapter Ten

DIRECT MAIL:Strategic Marketing Boosts 9 and 10

FOR YOUR NEXT TWO marketing strategy boosts, you are going to experiment with direct mail.

Maybe that sounds a little old-school to you, but direct mail is still a highly effective workhorse, even in today’s electronic world of email, texting, and social media.

There are several reasons for that. The first is that there is less competition in your mailbox than in your inbox. As email increasingly becomes the communication vehicle of choice, there’s less mail than ever. What does show up is mostly bills and junk mail.

Yet as human beings, we still have the eternal hope that something interesting is going to be in the mailbox. Thus, if you can create a sales letter that’s different from ...

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