CONGRATULATIONS. If you’ve followed the plan laid out in this book, you now have your marketing system up and running. I hope that you’ve been motivated as a result of what we’ve covered and that a lot of the uncertainty around marketing has disappeared.
However, there are a lot of people who like to read a book all the way through before they dig in and get started. If that’s you, I hope you’re excited about beginning. Without meaning to state the obvious, reading about marketing is a bit like reading about swimming. It doesn’t really do you any good until you actually jump into the pool.
Which brings me to a couple of important points.
The first is what I alluded to a moment ago. One of the biggest obstacles you’ll ...