I can’t tell you how many conversations I’ve had with managers, program planners, proposal writers, and others about goals and objectives. Over and over, even from the most experienced individuals, I hear the same questions. What is a goal? How does it differ from a mission? What is an objective? How does it differ from a task? And how do I figure out what mine should be? They know what they want to achieve, but they’re intimidated by this formal way of expressing it. No wonder the goals and objectives section of a grant proposal is the one that proposal writers often are inclined just to gloss over.—ASF
So—What Are Goals and ...