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The Opening Playbook: A Professional’s Guide to Building Relationships that Grow Revenue by Andrew Dietz

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 19

SHOW YOUR SKILLS

Coach’s Commentary

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What if a football team from Florida that wins every game it plays in the blazing rays of the Panhandle sun suddenly has to play in Wisconsin during the first ice storm of the season? Would you bet on that team to win? Even if you have the right team or athlete, you may have the wrong context for optimal performance. This is also true in business development. Context matters.

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Contextually appropriate conversations match the message with the situation. What if you select the right meeting location, appropriate ...

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