CHAPTER 6

It All Starts with Purpose

For those who don’t embed purpose into their companies, at best these companies will underperform and at worst, they will perish.—JOHN LEBOUTILLIER, PRESIDENT OF UNILEVER CANADA

The first element of the Origins of Optimism is purpose. Purpose is the reason you do something. It might be a calling. It might be a matter of ethics. Purpose calls each of us to act in a way that may be unpopular or different from what most would say, do, think, or feel. Deeply personal purpose can and should be shared. It is the ultimate guide to your way of living. In the business world, it guides your stewardship.

While it may be easier to categorize purpose as a construct important to spirituality or religion, science is discovering ...

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