5
Trend Analysis
Tomorrow’s problems can be avoided by understanding yesterday’s results.
—H. James Harrington
The four points of view presented in Chapter 4 will serve as a basis for the development of the concepts described throughout this chapter. They were
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Planning deals with the future focus of current decisions.
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The Organizational Master Plan cycle is a systematic process.
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The Organizational Master Plan process deals with an attitude, a philosophy, a way of life.
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The Organizational Master Plan cycle links three major types of plans together.
Before proceeding, however, it is important to comment briefly about what formal strategic planning is not: strategic planning does not attempt to make future decisions. Decisions can ...
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