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The Other Side of Innovation: Solving the Execution Challenge by Chris Trimble, Vijay Govindarajan

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PREFACE

For the past ten years, we have been deeply immersed in the study of innovation within established organizations. We cannot think of a better topic to which we could have dedicated our energies. Through innovation, business organizations can change the world.

There is just one little problem. Business organizations are not built for innovation; they are built for efficiency. The day-to-day pressures are enormous, and combining a discipline of efficiency with a discipline of innovation is just damned hard.

One seasoned executive casually asked us not long ago, “Is innovation within an established organization even possible?” We do not regard the questioner as a cynic. We respect the question. In fact, here is a brutal truth: our organizations ...

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