The Partnership Economy

Index

• A
• AAA, Crocs partnership promotion, 150, 150f
• Acceleration Partners, objectives (clarity), 207
• ACME, 64, 73
  • building blocks, 65–66
  • card, rewards, 64

• Active users, measure, 131
• Advertising
  • context/timing, 25
  • mass media publisher interaction, 109
  • partnership referrals, contrast, 24–25
  • personally identifying information (PII), usage, 25
  • problems, 107
  • warm/cold invitations, 25

• Affiliates, customer journey (relationship), 87–88
• Affirmation, words (love language), 100
• Agencies
  • assessment, 209–213
  • budget determination, 209
  • capabilities, 210
  • compliance, quality, 211–212
  • engagement, scope (understanding), 207–208
  • enterprises, interaction, 208
  • expectations, 210–211
  • fraud monitoring, quality, 211–212
  • hiring, 206–208
  • internal company capabilities, assessment, 204
  • objectives, clarity, 207
  • relationship, cost, 212
  • types, 204, 206
  • usage, 202–204

• Agencies, impact, 201
• Airbnb, Qantas partnership, 135–136, 136f
• Amazon partnerships program commission rates, decrease, 203–204
• Annual planning, usage, 230
• Application programming interfaces (APIs), 27, 47, 139, 179, 185, 253
• Apps environment, mobile web environment (contrast), 122–124
• Associations, 145
• Attribution fraud, 132
• Audiences
  • knowledge, 113–114
  • picturing, 152
  • reaching, 83

• Authenticity, domain (growth), 96–97

• B
• Bakey, David, 72
• Beneficial partner experience, creation, 177
• Benioff, Marc, 148
• Better Homes & Gardens, Editors' Choice products, 110, 111f
• Blue Nile
  • partner mix determination, 172f
  • partnerships team, ...