The Partnership Economy

CHAPTER 14What About Agencies? Your Partners in Partnerships

DMi Partners is a full-service performance marketing and growth marketing company based in the United States and the mastermind behind the Rastelli's and Sunbasket partnership I described in Chapter 1. As you may recall, Sunbasket and Rastelli's have enjoyed a fruitful long-term relationship, with Rastelli's providing fresh protein for Sunbasket's D2C prepackaged meals.

Sunbasket is one of several strategic business partnerships that DMi Partners has arranged for Rastelli's. Two years ago the company began talking with Rastelli's about potential strategic partners it might be able to work with in the food industry. The concept was straightforward: develop a D2C business by entering into referral partnerships with companies like Sunbasket that provide high-quality food to consumers. The pitch to potential partners: let us be the butcher for your customers. The idea was well received and Rastelli's and DMi Partners were in the midst of highly productive conversations when the COVID-19 pandemic happened. Overnight those companies saw that their customers needed a high-quality source of meats and seafood delivered directly to their homes now, not in the future, and several extraordinary partnerships were quickly launched.

Facilitating strategic brand partnerships is one of the many services DMi Partners provides for its clients. “We start at the very beginning with branding and ideation, thinking what we want the brand ...