The Partnership Economy

PRAISE FOR THE PARTNERSHIP ECONOMY

What people are saying:

“In the modern marketing age, trust is no longer a one-way street, with businesses telling consumers they are trustworthy and hoping consumers believe them. Consumers now drive this conversation, and they demand to know how a brand's external commitments align with their values. Consumers are looking for brands to show them—not tell them—they are trustworthy. In The Partnership Economy, David A. Yovanno shares the context for how brand-consumer relationships have changed and actionable strategies for how to build authentic partnerships that will help your business thrive.”

—Stefania Pomponi, founder of Hella Social Impact and author of Influencer Marketing For Dummies

“It's been said that great product never beats great go-to-market. And who could argue? With more than 15,000 SaaS applications in market, the best products no longer win on their own merit. Instead, the best customer experiences do. We've entered a new era, an era of partner ecosystems. And now, great go-to-market never beats great partner ecosystems.

“Welcome to The Partnership Economy, ushered in and documented for the first time ever by David A. Yovanno's must-read for every partner leader and executive in this new era. I've been complaining for years that there is no definitive work on partnerships and no book to reference. Thanks go to David for answering the call because The Partnership Economy is the book I've been waiting for and that you must ...