The Partnership Economy

Acknowledgments

Although this book has one author, in reality, it takes a team to write a book that defines a paradigm shift in both consumer behavior and how businesses need to respond. And what a fantastic book team I have had to work with on The Partnership Economy.

The spark and vision for what has become The Partnership Economy belong to Per Petterson. His tireless drive and tenacity to transform business through science and technology is inspirational to behold. His verve to get technology into the hands of brands, publishers, creators, and agencies, and then collaborate with them to solve their problems, has played an integral role in evolving modern business partnerships.

I am deeply grateful to my writing partner, Lisa Leslie Henderson, for her fresh eyes and her tireless and genius work—listening, questioning, identifying, synthesizing, articulating, and framing—which has expanded our collective understanding of the partnership economy—and for then translating this understanding into themes, chapters, and supplementary experiences for practitioners and educators.

Where would we have been without the brilliance of Jaime Singson, whose deep knowledge of modern partnerships, combined with his inquisitive and evaluative mind, enabled us to further expand, improve, and refine the concepts in this book? Inspired by both ideas and by putting those ideas into action, Jaime has been instrumental in bringing to life the concepts put forth in The Partnership Economy through ...