book

The Partnership Economy

by David A. Yovanno

February 2022

Intermediate to advanced

288 pages

8h 7m

English

Wiley

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How Modern Partnerships Were Born
Modern Partnerships at WorkWho Are These Referral Partners?Why Do Referral Partnerships Work So Well?Partnerships Go the DistanceIs Operating at Full Potential a Pipe Dream?Imagine What's ComingThe Quick SummaryWhat's Up Next?Notes
Referral Partnerships WorkTrust Is the New BlackReferral Partners Enhance Enterprise Customer ExperienceThe Quick SummaryWhat's Up Next?Notes
Partnerships Are Powerful and FlexibleGrow, Baby, GrowImprove Your ConversionsChange Strategy—Quick!What Kind of Growth Do You Want?Who Will Make This Growth Happen?What Customer Behaviors Do You Want to Catalyze?Link Desired Customer Behaviors with Customer JourneysCustomer Journeys Are ChangingThe Quick SummaryWhat's Up Next?Notes

Partnerships: Here, There, and Everywhere!Partnership Roles Across Customer JourneysLink Partner Roles with Business ObjectivesCustomer and Shopping Journeys Show What's Taking PlaceJourney Maps Reveal Partnerships OpportunitiesDesign Your Ideal Customer JourneysThe Quick SummaryWhat's Up Next?Notes
Harry's, ACME, and the Six Building BlocksBuild Effective Collaborations with the Partnership Design CanvasCompatible PartnersRelevant Customers and AudiencesDesirable Customer ExperienceAccurate Tracking and Measurement SystemMotivating Value ExchangeShared Partnerships Success PlanThe Quick SummaryWhat's Up Next?Notes
Tried and True: Partnerships That Drive RevenuePopular Then and NowThe Value Proposition: Incentivizing EngagementEnterprises, Affiliates, and the Customer JourneyBut We Are Not a Discount Brand!There Is More Than Meets the EyeTips for Getting the Most Out of Coupon, Deal, and Loyalty SitesTips for Coupon, Cashback, and Loyalty PartnersThe Quick SummaryWhat's Up Next?Notes
A Rapidly Growing Domain of AuthenticityThree Ways to Use Influencer PartnershipsLightInTheBox Taps Micro-Influencers for ContentNurture Influencer Partnerships for Better ResultsIvory Ella Grows Brand AwarenessSavage X Fenty Succeeds with an Influencer-First ModelIf You Are an InfluencerCustomers Are Brand AmbassadorsThe Quick SummaryWhat's Up Next?Notes
Beyond PR and Advertising: A New Way to Work with Mass Media PublishersHow Does Commerce Content Work?Why Does Commerce Content Work?Is There a Conflict of Interest?What Matters to Content PublishersWho to Approach at a Publisher?An Authentic Path Toward GrowthThe Quick SummaryWhat's Up Next?Notes
Welcome to a Mobile WorldMobile Is Changing Customer and Shopping JourneysApps and the Mobile Web: A Tale of Two EnvironmentsWhat Do Consumers Prefer?Consider the Mobile Partnership OpportunityIt's Gotta Be SeamlessThere Is a Better WayMeasuring Performance: KPIs for Mobile PartnershipsFraud: A Unique Mobile ConsiderationFuture-Facing Connections for an Evolving Customer JourneyThe Quick SummaryWhat's Up Next?Notes
Committing for the Long Haul: Strategic Brand-to-Brand PartnershipsEntry-Level SB2B Partnerships: Based on a PromotionComplex SB2B Partnerships: Based on a Product IntegrationIs Your Company Ready for SB2B Partnerships?Finding Potential SB2B PartnershipsConstruct a Successful SB2B PartnershipThe Quick SummaryWhat's Up Next?Note
It's a Whole New WorldPerformance-Based Partnerships with PurposeGoodness Takes EffortTips for Finding Your ImpactThe Quick SummaryWhat's Up Next?Notes
Getting Partnerships Off the Ground: Taking StockBuilding the Case for Executive Buy-InBuild the Vision for PartnershipsDevelop Your StrategyEstablish Your Partnerships ProcessSelect Your Partnership Management Platform (PMP)Spotting Potential PartnersGet GoingThe Quick SummaryWhat's Up Next?Notes
Be Intentional About Your Partner ExperienceDevelop Your Partnerships VisionArticulate Your Partner Value PropositionLive Your VisionCollaborate with Partners for Ongoing SuccessWhat Content Are You Providing for Your Partners?Broaden Your CircleCapture Your Partnerships LearningAssess Your Partnerships Experience RegularlyAsk Your Partners About Their ExperienceThe Quick SummaryWhat's Up Next?Notes
Go It Alone or Go with an AgencyAssessing Your Internal CapabilitiesTypes of Agencies That Create and Manage PartnershipsWhen Hiring an AgencyKnow What You Bring to the TableWhen Assessing Potential AgenciesThe Quick SummaryWhat's Up Next?Notes
Maturity Is a Good ThingKey Activities Along the Path to Full PotentialThe Quick SummaryWhat's Up Next?Note
Designing Your Partnerships StrategyPlanning Is Challenging and CriticalThe Partnerships Program PlannerComplete Your Partnership Maturity RoadmapThe Quick SummaryWhat's Up Next?Notes
The Future of Partnerships Is EcosystemsPartnerships Ecosystems—They Are Not Your Father's OldsmobileBuild Your Organization's Future TodayGet On Board!Notes