CHAPTER 6

Communication Gets a Facelift

This is the age of digital communication. New communication modes employing smartphones, texts, and social media are increasing in popularity outside of healthcare. This chapter discusses the new methods and how providers can improve communications with consumers and engage them.

Communication is essential for the healthcare consumer. It is how they can become informed, educated, and knowledgeable about health, healthcare, and disease for themselves and their families. Engaging with consumers is now easier than ever with the many available channels. Connected consumers today can easily find information that fits their lifestyle via mobile, online websites, e-mail, and social media.

Because consumers trust ...

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