The Patient Revolution

Chapter 3

Inspiration

Let's think back to the idea of Pine's transformation economy, in which experiences change us in some way. Healthcare, we know, is just beginning to extend into the experience economy, much less venture into the transformation economy, but it's the personalized, transformative experiences that are what's needed in healthcare. The industry may be just getting on board, but many others are much further along; in fact, they've thrived in both the experience and transformation economy. Banking, for example, is creating uniquely personal products and services that are transforming the way individuals approach their fiscal health. If banks can figure out how to motivate individuals to care about their fiscal health, surely there can be things done to motivate us to care about our physical health. What inspiration might be drawn from these other industries?

The design thinking process consists of three overlapping spaces: inspiration, ideation, and implementation. After conducting research in the discovery stage, and then identifying our criteria, the inspiration stage lets us think about the problems and opportunities we've found and search for solutions (Figure 3.1).

Figure 3.1 The Inspiration Stage is the Next Step in Design Thinking

So naturally, I decided ...