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The Patron-Driven Library by Dee Ann Allison

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6

The librarian as advocate

Abstract:

Marketing and advocacy are becoming more evident in job responsibilities for librarians at all levels. The librarian as an advocate for the library promotes the library and the library services to the community. Marketing involves promoting specific services or resources and creating library promotions that match community interests. Branding the library is an important feature of marketing and, unless something significant changes, the characteristics of a brand should be maintained to build patron loyalty. Information about resources should be specific and should target classes of users. Designating a position of chief storyteller – someone who is responsible for coordinating marketing ideas, assisting ...

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