Skip to Main Content
The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand
book

The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand

by Ilana Edelstein
May 2013
Beginner content levelBeginner
256 pages
5h 11m
English
McGraw-Hill
Content preview from The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand

CHAPTER 1Out of the Blue

MILES OF DUSTY Mexican roads were getting monotonous. The love of my life, Martin Crowley, was just a few days into his monthly buying trip for his new company, Architectural Products Marketing (APM), and was sourcing exquisitely handcrafted tiles, carved stone, marble, ceramics, furnishings, and other architectural pieces from dozens of out-of-the-way factories and quarries in the countryside. The plan was to bring them back to sell to designers and architects building beautiful homes for the millionaires and billionaires living in Beverly Hills and along California’s Gold Coast. APM’s customers loved his unique and refined taste, and he was doing a roaring trade.

Martin knew exactly where to find the best artisans in ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Always In Fashion: From Clerk to CEO -- Lessons for Success in Business and in Life

Always In Fashion: From Clerk to CEO -- Lessons for Success in Business and in Life

Mark Weber

Publisher Resources

ISBN: 9780071817646