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The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand by Ilana Edelstein

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CHAPTER 6The High Life

EVEN BEFORE OUR relationship with Seagram’s started, Martin and I were coming up in the world. After five years living together in Marina del Rey, we decided to upgrade to Windsong, our stunning Montecito estate overlooking the Pacific. While still in Los Angeles, Martin witnessed a drive-by shooting, and that was it. Besides, we could afford the upgrade. By that time Martin and JP had grown Patrón into a multi-million-dollar business, with sales doubling every year despite the many logistic challenges. We were definitely starting to feel the ease of life.

At first the investment was something of a stretch for us. It was 1995, just a few short years after the birth of Patrón. It would be months before we completed our negotiations ...

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