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The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business From Idea to Iconic Brand by Ilana Edelstein

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CHAPTER 9Patrón Today

A FEW YEARS AGO I received a phone call from a man claiming to represent a certain celebrity. This unspecified famous person, I was told, was interested in procuring a tequila brand, and he’d somehow heard that I might know where to find a factory that made only the best. His client had the wherewithal to reward me generously for any introductions I made on his behalf.

It so happened that I did know of such a place. The original factory that had produced the tequila for Patrón had stopped supplying as a result of a falling out with Martin. Ten years after the fact, they’d learned that he’d registered the worldwide rights to their original name and never told them. Martin and I discussed this extensively over the years. Notwithstanding ...

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