The Pause Principle

Introduction

Through your actions as a leader, you attract a tribe that WANTS to follow you.

—Seth Godin

Let me be the first to welcome you here to this book. I know you’re busy, you’ve got calls to make, and emails to respond to, you have meetings and family obligations, you have a life to be lived. I know how hard it is these days to take the time to sit and read, even when we know a book has the power to change the way we see and interact with the world and those around us. Because of this, I promise not to take your time for granted.

So settle in, and start here, as this introduction provides the basic foundation you need to understand what this book is about, why it’s different than other communication books out there, and what it’s going to teach you. I promise, you won’t find any fluff in these pages—it was written with you in mind.

What Is This Book About? And Why Is It Different Than the Rest?

There’s a lot of difficult, awkward, and intense conversations that need to be had when you’re a leader within a company that can be downright uncomfortable. I’m sure you can name a few you’ve had even within the last week or month. And what’s hard is that you want to treat others as you also want to be treated: to be fair and disciplined and to show your appreciation for your teams. Knowing their trust means everything, you want to make sure you have their best interest in mind and that you’re continuing to create security for them and making the best decisions to help them ...