Book description
Mobile commerce opportunities are
everywhere people go, 24/7. And PayPal is in the forefront of
harnessing those opportunities, offering mobile businesses faster,
easier, safer, and more positive customer checkout experiences.
PayPal’s mobile checkout tools support profitable websites
and apps on all of today’s smartphones, tablets, and other
portable devices. This book shows how you can implement these tools
to more effectively capture this vast new revenue stream.
You’ll learn how to partner with PayPal to:
Maximize payment opportunities in the open mobile marketplace
Apply mobile website and app building best practices
Integrate PayPal Mobile express checkout and payment software systems
Master mobile consumer shopping behavior, technology, and payment trends
Profit with custom, efficient PayPal Mobile payment options for
your business
This expert, easy-to-follow advice–straight from those who design and build PayPal Mobile–is your direct link to effective mobile payments and business success.
Table of contents
- Title Page
- Copyright Page
- Dedication
- Acknowledgments
- Foreword
- Contents at a Glance
- Contents
- Introduction: Welcome to Mobile Profits
- 1 Introducing the World of Mobile Commerce
- 2 Mobile Sales 101
- 3 Why Sell via Mobile Now?
- 4 Tapping Trends in Mobile Selling and Payments
- 5 Best Practices for Building Your Mobile Website or App
- 6 Finalizing Your Mobile Launch
- 7 Designing Your Mobile Payment Flow
- 8 Implementing PayPal Mobile
- 9 Obtaining Money with the PayPal Mobile App
- 10 Growing Your Mobile Business
- Appendix: Mobile Information Resources
- Index
Product information
- Title: The PayPal Official Insider Guide to Mobile Profits: Make money anytime, anywhere
- Author(s):
- Release date: October 2011
- Publisher(s): Peachpit Press
- ISBN: 9780132824958
You might also like
audiobook
The Design of Everyday Things
First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, …
book
Your Body: The Missing Manual
What, exactly, do you know about your body? Do you know how yourimmune system works? Or …
book
The Startup Owner's Manual
More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, …
book
100 Things Every Designer Needs to Know About People, 2nd Edition
WE DESIGN TO ELICIT RESPONSES from people. We want them to buy something, read more, or …