This book demonstrates to sellers that social media is the ideal
focus and PayPal is the best tool to grow profits in today's online
marketplace. Key social media sales strategies, tactics, action
plans, and real-world success stories for all kinds of sellers are
presented, making it easier for sellers to choose the right
solutions with PayPal.
This book shows sellers how they can deploy PayPal payment tools, products, and services through their presence on social media. Sellers will see how to apply PayPal via custom apps, buttons, badges, widgets, and more. Sellers using PayPal can help buyers make transactions as part of their regular networking on posts, blogs, tweets, podcasts, videos, group-sites, and more.
This book provides a PayPal playbook to help casual sellers and established business owners use social media to build better ongoing customer relationships and more profits online.
Table of Contents
- Title Page
- Copyright Page
- Contents at a Glance
- Part 1. Understanding PayPal for Social Media
- Part 2. Choosing Social Media Presence
- Part 3. A Social Media Sales Playbook
- Part 4. Monetizing Social Media with PayPal
- Part 5. Growing Business Through Social Media
- Title: The PayPal Official Insider Guide to Social Media: Make money through viral marketing
- Release date: December 2011
- Publisher(s): Peachpit Press
- ISBN: 9780132869188