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The PayPal Official Insider Guide to Social Media: Make money through viral marketing by Brian Proffitt

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4. Mapping the Social Media Landscape and Key Websites

The social media landscape has grown far beyond sites like Facebook and MySpace. All sorts of social sites and mobile apps are available to enable communication through words, images, and videos. While nearly all social media outlets encourage connections through some kind of interaction, the content of that communication—the currency, if you will—can change, depending on what service you are using. Before exploring how to capitalize on social media for your business, it’s best to familiarize yourself with the social media landscape.

The key thing to do when looking around the social media landscape is to listen. Hear what people are taking about and what interests them. You may learn about ...

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