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The PayPal Official Insider Guide to Social Media: Make money through viral marketing by Brian Proffitt

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9. Sharing with Rich Media

The promise of social media lies in its very name: it’s social in nature, which means there has to be some sort of interaction going on.

Thus far, we have examined how to produce content that others will enjoy, so they will hopefully follow your words and become interested in your organization. We have also encouraged a level of engagement from the audience, looking to start and continue online conversations.

But what if you could go further and actually encourage users to contribute new and original content of their own? This next step is what we’ll review in this chapter.

Organic Content

Organic content refers to content that is contributed to a site by users, and not only is it a feature of social media sites, but ...

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