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The PayPal Official Insider Guide to Social Media: Make money through viral marketing by Brian Proffitt

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14. Securing Your Transactions

If you’re in business, then sadly you know a thing or two about fraud. Criminal activity, whether shoplifting or counterfeit money, has been a problem since the very first store opened. The problem hasn’t gone away with the advent of online commerce. In fact, many would argue that the problem has worsened due to the increased anonymity inherent with the Internet.

Whatever your organization’s goals, profit or non-profit, it’s critical to protect yourself as much as possible from criminal and fraudulent activity. It’s even more important while working with social media. Luckily, PayPal offers a variety of anti-fraud programs and services that help to minimize the effects of online criminals.

Understanding Fraud

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