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The PayPal Official Insider Guide to Social Media: Make money through viral marketing by Brian Proffitt

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15. Using PayPal Tools for Non-Profits

Raising money to support your non-profit organization’s goals and infrastructure is hard work. A lot of effort goes into conveying your mission accurately and how you plan to go about accomplishing that mission, finding people who will support your cause, and then actually accepting the donations themselves.

In this day of electronic payments and instant transactions, you wouldn’t think that making it easy for donors to give to your cause would be that difficult, but alas, this is still a challenge for many charitable organizations. Specific rules and customer needs can make fundraising very challenging. Fortunately, there are solutions in place for non-profits.

The Problem: How to Make It Easy?

Collecting ...

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