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The PayPal Official Insider Guide to Online Fundraising by Jon Ann Lindsey

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Index

A

airline and hotel miles donations as fundraiser, 64

American Cancer Society, 1920

American Red Cross, 20, 99, 101

AmeriCares Foundation, 20

analytics tools, 60, 91, 122

Andresen, Katya, 2830, 76

Appafolio, 102

AppMakr, 102

Artez Interactive, 20, 24

Association of Fundraising Professionals, 77

B

behavioral economics, 29

Benchmark Report. See The Convio Online Marketing Nonprofit Benchmark Index™ Study for 2011

Blackbaud, 112

donorCentrics™ Internet and Multichannel Giving Benchmarking Report, 2011, 91

The Next Generation of American Giving study, 32

Nonprofit Social Network Benchmark Report, 2011, 41, 112, 117

Online Giving Report, 33

Target Analytics, 91

Boomers demographic group, donations, 3435

Burk, Penelope, 76

C

Campaign Monitor, ...

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