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Introduction: A Change of Focus

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Another management book? Who is this guy, Dave Haynes? I’ve never seen him as the keynote speaker at a lecture series, or presenting his company’s year-end report to . . . . . 2 . . . . . Wall Street. Who is he? Some Harvard professor, some expert on synergy, some business psychologist? Not exactly. In reality, not even remotely.

I am Dave Haynes, and I am a peon. I am a worker, a scrub, a subordinate. I hold no distinguished title, I don’t have a special business card, and my office is a cube. I am not embarrassed by this; it is simply a fact. I have not successfully climbed any corporate ladder. I have not ...

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