CHAPTER 12

The Vision

More than any project, a composite project needs a clear and inspiring vision. All the best projects we have worked on have had a very clear sense of what they were about and had audacious goals.

What do we mean by a vision? Most projects will have a statement about the project’s desired outcome, such as higher productivity. Most projects have stated outputs, which once delivered, facilitate the outcome, such as new machinery or processes. And, these usually align with business strategy. But, to really engage project teams and the people they will be working with, a statement about how everything fits together is invaluable in inspiring and guiding the team.

Why is this especially important for a composite project? A vision ...

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