The Perfect Pass: What the manager can learn from the football trainer

Appendix 2: All reflections together

In this appendix, the reader will find an easy-to-use overview of all reflections and supporting questions as presented throughout the book. With this overview, a quick insight can be established of how well-prepared your company is.

Preparing the season

1. The game plan: defining the objectives and the ways to achieve them

The starting point, as point of reference for all following reflections: What is the basis of your competitive position, where does your competitive advantage come from?

Detailed questions:

• What is the promise towards your clients ("what")?

• What are you particularly good at to fulfil the promise consistently, day-in day-out ("how")?

• Why do the answers to the previous questions form ...