Appendix 7: SMART indicators
S = Simple: meaning for instance that the naming of the indicator, as well as the formula to calculate it should be clear and understandable to the users. If not, people might simply not trust the outcome, because they don't have a grip on the underlying concepts.
M = Measurable: meaning that it should be possible to capture the concept in a number, a percentage or a value (e.g. yes-no).
A = Acceptable: meaning that the audience for which the indicator is intended accepts it as being representative for what it is supposed to measure.
R = Realistic: meaning that the target value should be within reach. If not, it is very likely to only have demotivation as a result, instead of stimulating people to reach the objective. ...