
118 ◾ The Performance Mapping and Measurement Handbook
organizations always wish to prevent or deny such dynamic events from
occurring in the first place, if they do occur, they must be in a position to
rapidly respond to prevent their continued escalation. An often- quoted wild-
land fire saying of “hit ‘em fast, hit ‘em hard, and keep ‘em small” is in direct
reference to this escalating nature of dynamic events over time, and the cor-
responding need for a rapid and overpowering containment type of response.
Responding to a dynamic event can sometimes pose significant chal-
lenges. One of the chief problems encountered in dealing with dynamic