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The Persona Lifecycle: Keeping People in Mind Throughout Product Design by Tamara Adlin, John Pruitt

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Chapter 1. The Next Frontier for User-Centered Design: Making User Representations More Usable

 

Imagine all the people, sharing all the world.

You may say I’m a dreamer, but I’m not the only one…

 
 --John Lennon, lyrics from Imagine

We would like to introduce you to Tanner, shown in Figure 1.1. Tanner is a nine-year-old boy who loves to skateboard, play video and computer ...

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