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The Persona Lifecycle: Keeping People in Mind Throughout Product Design by Tamara Adlin, John Pruitt

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Chapter 2. Overview of the Persona Lifecycle: Putting the Persona Method into Perspective

The Phases of the Persona Lifecycle

The persona lifecycle is a metaphoric framework that breaks the persona process into phases similar to those of human procreation and development. As shown in Figure 2.1, there are five phases in this framework: family planning, conception and gestation, birth and maturation, adulthood, and lifetime achievement and retirement. The phases of the persona lifecycle framework bring structure to the potentially complicated process of persona ...

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