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Setting the scene: what’s going on in your organization now if you’re not using personas?
What is family planning for personas?
Building a core team
Researching your own organization (organizational introspection)
Create an action plan
Decide when and how to involve consultants
Identify data sources and collect data
Plan and execute your own primary user research
Conduct field studies to gather qualitative data
Collect data through secondary sources
Track and manage data sources as you collect them