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The Persona Lifecycle: Keeping People in Mind Throughout Product Design by Tamara Adlin, John Pruitt

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Chapter 4. Persona Conception and Gestation

Persona Conception and Gestation

Setting The Scene: What’s Going on in your Organization Now?

The best time to start the persona conception and gestation phase is when your last product is fully out the door and your product team is poised to begin a new development effort. There’s no solid direction for the new product yet, so competing visions, misinformation, rumors, and team-wide anxiety ...

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