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The Persona Lifecycle: Keeping People in Mind Throughout Product Design by Tamara Adlin, John Pruitt

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Chapter 5. Persona Birth and Maturation

Persona Birth and Maturation
 

Giving people the wrong information at the wrong time is like trying to teach a pig to sing. It wastes your time and it annoys the pig.

 
 --adapted from Paul Dickson

Setting the Scene—What’s Going on in your Organization Now?

You have likely been planning and creating personas for a little while now. Unless you started your ...

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