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The Persona Lifecycle: Keeping People in Mind Throughout Product Design by Tamara Adlin, John Pruitt

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Chapter 7. Persona Lifetime Achievement, Reuse, and Retirement

Persona Lifetime Achievement, Reuse, and Retirement

Setting the Scene: What’s Going on in Your Organization Now?

If all has gone well, the personas have been working hard along with everyone else in your organization, and the effort is paying off. The end is in sight. You have finished testing your product and the release plan is being ...

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