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The Persona Lifecycle: Keeping People in Mind Throughout Product Design by Tamara Adlin, John Pruitt

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Chapter 8. Users, Roles, and Personas

Larry Constantine, IDSA

Chief Scientist, Constantine & Lockwood, Ltd.

Larry Constantine, IDSA

“Larry, the Relentless Revolutionary”

Users, Roles, and Personas

Roles: Designer, teacher, writer, inventor

Goals: Breakthrough products that enhance user performance and effectiveness.

Objectives: Help designers discover the power of abstraction.

Quote: “Don’t make users the center of the design universe. To truly empower users, give them better tools!”

Larry Constantine is a designer and design methodologist who is happiest when he is pushing the boundaries of the possible. He likes to think of himself as a problem-solver who brings to his work a mix ...

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