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The Persona Lifecycle: Keeping People in Mind Throughout Product Design by Tamara Adlin, John Pruitt

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Chapter 10. Reality and Design Maps

Tamara Adlin

“Tamara the Process Addict”

Reality and Design Maps

Roles: Co-author, Consultant

Goals: To make products that make sense.

Objectives: Find ways to help people see the structural elements of just about everything.

Quote: “If you can’t see it, you can’t fix it.”

Holly Jamesen Carr “Holly the Happy Hiker”

Reality and Design Maps

Roles: Sustainability Consultant, Usability Specialist, Outdoor Enthusiast.

Goals: To make it easier for people to do good in the world.

Objectives: To support organizations and businesses that work for environmental and social justice ...

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