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The Persona Lifecycle: Keeping People in Mind Throughout Product Design by Tamara Adlin, John Pruitt

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Chapter 11. Marketing Versus Design Personas

Robert Barlow-Busch, Quarry Integrated Communications

Robert Barlow-Busch “Bob the Builder”

Marketing Versus Design Personas

Roles: Interaction designer, Usability specialist, Instructor

Goals:

Build stuff. Robert delights in creating products that people find useful and enjoyable, whether he’s working with invisible “bits” (such as designing a Web application) or with very real “bolts” (such as restoring his Victorian-era home).

Build stuff better. Robert frequently turns a critical eye to the process of design, and especially enjoys learning from and sharing ideas with similarly-inclined people.

Eat sushi. His friends have simply given up ...

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