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The Persona Lifecycle by Tamara Adlin, John Pruitt

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3

PERSONA FAMILY PLANNING

67 Setting the scene: what’s going on in your organization now if you’re not using personas?

69 What is family planning for personas?

71 Building a core team

84 Researching your own organization (organizational introspection)

99 Create an action plan

117 Decide when and how to involve consultants

120 Identify data sources and collect data

130 Plan and execute your own primary user research

131 Conduct field studies to gather qualitative data

148 Collect data through secondary sources

157 Track and manage data sources as you collect them

160 Summary

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SETTING THE SCENE: WHAT’S GOING ON IN YOUR ORGANIZATION NOW ...

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