O'Reilly logo

The Persona Lifecycle by Tamara Adlin, John Pruitt

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

10

REALITY AND DESIGN MAPS

Tamara Adlin and Holly Jamesen Carr

image

Tamara Adlin

“Tamara the Process Addict”

Roles: Co-author, Consultant

Goals: To make products that make sense.

Objectives: Find ways to help people see the structural elements of just about everything.

Quote: “If you can’t see it, you can’t fix it.”

Holly Jamesen Carr

“Holly the Happy Hiker”

Roles: Sustainability Consultant, Usability Specialist, Outdoor Enthusiast.

Goals: To make it easier for people to do good in the world.

Objectives: To support organizations and businesses that work for environmental and social justice.

Quote: “It should be easy to do good.”

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required