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The Persona Lifecycle by Tamara Adlin, John Pruitt

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11

MARKETING VERSUS DESIGN PERSONAS

Robert Barlow-Busch, Quarry Integrated Communications

Robert Barlow-Busch

“Bob the Builder”

Roles: Interaction designer, Usability specialist, Instructor

Goals:

Build stuff. Robert delights in creating products that people find useful and enjoyable, whether he’s working with invisible “bits” (such as designing a Web application) or with very real “bolts” (such as restoring his Victorian-era home). Build stuff better. Robert frequently turns a critical eye to the process of design, and especially enjoys learning from and sharing ideas with similarly-inclined people.

Eat sushi. His friends have simply given up asking what he feels like eating today, as the answer never changes.

Classic quote:

“Stop playing ...

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