MARKETING VERSUS DESIGN PERSONAS
Robert Barlow-Busch, Quarry Integrated Communications
Robert Barlow-Busch
“Bob the Builder”
Roles: Interaction designer, Usability specialist, Instructor
Goals:
Build stuff. Robert delights in creating products that people find useful and enjoyable, whether he’s working with invisible “bits” (such as designing a Web application) or with very real “bolts” (such as restoring his Victorian-era home). Build stuff better. Robert frequently turns a critical eye to the process of design, and especially enjoys learning from and sharing ideas with similarly-inclined people.
Eat sushi. His friends have simply given up asking what he feels like eating today, as the answer never changes.
Classic quote:
“Stop playing ...
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