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The Persona Lifecycle by Tamara Adlin, John Pruitt

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APPENDIX A

G4K ORGANIZATIONAL ARCHETYPE AND SAMPLE PERSONA

ORGANIZATIONAL ARCHETYPE: GIGANTIC FOR KIDS (G4K), INCORPORATED

Gigantic for Kids (G4K) is a fictitious company that we’ve created to help illustrate many of the concepts presented in this book. The initial description of G4K is presented on page 68 in Chapter 3. Rather than repeat that content here, we present G4K as an organizational archetype (i.e., a “persona” of a company). We created G4K so that we could give you an idea of how a persona project might work in a company from start to finish. We have also included an example persona, Tanner, that the G4K team created during their persona project.

Gigantic for Kids (G4K) currently specializes in children’s entertainment ...

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