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The Persona Lifecycle by Tamara Adlin, John Pruitt

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APPENDIX B

EXAMPLE PERSONAS FROM REAL PROJECTS

Quarry Integrated Communications (and RealSuite Incorporated)

Mentor Graphics

Zylom Media Group

QUARRY INTEGRATED COMMUNICATIONS & REALSUITE INCORPORATED

Robert Barlow Busch, Quarry Integrated Communications

Project Overview

Quarry Integrated Communications (www.quarry.com) is a consulting firm providing a full range of services including communications planning, advertising and communication arts, public relations, database and direct marketing, Web and digital development, and interaction design and usability. The example personas discussed here were created by Quarry Integrated Communications during a project with their client RealSuite Incorporated (www.realsuitesoftware.com). They can ...

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