Seven. Costs and Pricing


Okay, so now you’re out there. Your marketing, branding, and web presence are firing on all cylinders...and now the phone rings. Holy cow, what do you do? How much do you charge? Understanding your costs will help you determine your price. Too many people jump into business without a full grasp of the basic concepts. In this chapter we’ll drill into the business basics to get your costs under control and put a pricing structure in place to ensure you make a profit and earn a good living.


Costs. Sounds easy enough: This is how much I paid for something, right? No! That’s not how it works. I love when I’m talking to ...

Get The Photographer’s MBA: Everything You Need to Know for Your Photography Business now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.