One. The Senior Market Defined

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Depending on where you’re located in the country, the thought of “seniors” will typically evoke a conversation about senior citizens. I assure you, this market has nothing to do with senior citizens. Instead, it should be focused on high school seniors. It’s a new and exciting market for some of you, and it’s a surefire way to inject new life into your studio.

The first time I mentioned shooting seniors to my mom, she asked, “So, is this what seniors are doing now?” I replied, “Yes, it’s a huge market, and every year we have a new crop of them waiting to get their portraits taken. It’s a transitional period in their ...

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